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Research papers

Phylogenetics in social media

So far we have constructed and analyzed 51 content networks using a genetic method called phylogeny, a process that reconstructs the evolutionary history of living organisms as well as evolutionary tracks of language.We have ...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Luz Angela Alonso Morales, María Angélica Aya Zarate
June 15, 2014
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Citation

Morales and Zarate (2014a, June 15). Phylogenetics in social media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phylogenetics-in-social-media


Research papers

Twitter

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth
Authors: María Angélica Aya Zarate, Andrea Marcela Durán Sánchez
April 4, 2014
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Citation

Zarate and Sánchez (2014a, April 04). Twitter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/twitter


Research papers

Conflict maps in social media

Many brands have entered the realm of social media as part of their marketing strategies. Nevertheless, on many occasions due to mishandling these interactions devolved into conflict which may scale rapidly and turn low intensity situations into...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Julián Andrés Riveros Clavijo, María Angélica Aya Zarate
June 23, 2013
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Citation

Clavijo and Zarate (2013a, June 23). Conflict maps in social media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conflict-maps-in-social-media